Thursday, October 31, 2019

Choose 2 or three different web sites that a student might access for Essay

Choose 2 or three different web sites that a student might access for information for a paper such as wikipedia - Essay Example Wikipedia uses this amount to buy bandwidth and for some other purposes. Wikipedia is a user- driven website that has a large number of volunteers to add and edit the articles. The founder of Wikipedia Jimmy Wales calls himself a volunteer too and works for the Wikipedia without any profit. There are only fifty workers in the Wikipedia that manages all the funds that are donated by the users. Wikipedia appeals to ours emotion as the site has no advertisements and the written content is free from any types of ads in between or after or before the article.The founder of Wikipedia believes that the Advertisements doesn’t belong to the Wikipedia and there is no way advertising on the reference page. To engage the viewer, Wikipedia holds almost every type of information and any person of any age can access Wikipedia with the confidence that it will provide the desired information. Either you are a medical student or a commerce student, it provider information about any topic in a d escriptive way. As the site is not for profit site so everyone is attracted by the site and viewing such explained information on any of the topic makes Wikipedia a website that has the solution for any of the question. Anyone can edit or up his writing on a certain topic. Wikipedia checks it and holds the authority to keep it or reject it. Wikipedia always emphasizes on the positivity of the article but if it discusses some personality or some issue it tends to remain neutral and if does not supports the positive characteristics, it does not support the negative characteristics. On all the issues it always tends to be positive but if there are more editors which have a negative attribute for the issue, Wikipedia then stays with the history and with the referenced material. On all other topics Wikipedia depicts positive characteristics and provide a positive message. There is a discussion page for every article in which anyone can discuss about the topic. The discussion page is also reviewed for positive and negative messages that could be utilized for the perfection of the article. The discussion page is for all the users and anyone can comment on the article and anyone can read the other’s messages. Anyone who has the internet access can utilize the information provided by the Wikipedia and use it as the reference material. The site has no passwords or any restriction for any of the user. But in some cases the website has the authority to accept or reject the edited version of any of the article. Such cases include if someone is unable to provide certain references for the articles or there are some grammatical or verbal mistakes in the edited version of any article. Wikipedia is improving day by day. The support given to the Wikipedia by millions of its users help improve the website. Users edit the contents and cite the article accordingly. The edited material is reviewed by the Wikipedia authority and by millions of the users that check the edited content. If there is still something left then it is edited by other user and again reviewed by millions of users. In this way the article becomes a perfect article. Ezinearticle.com Ezinearticle.com is another site that can be accessed for the information. Ezinearticle.com has a number of authors that write article for the ezinearticle.com. The articles on the site are free and can be accessed from any part

Tuesday, October 29, 2019

SARS Disease Essay Example | Topics and Well Written Essays - 750 words

SARS Disease - Essay Example During that period, he unwittingly infected others that in turn caused a series of SARS outbreaks in Toronto, Canada and other areas around the world. The transmission of the disease has been quick owing to the little immunity of people to the newly emerged corona virus. Moreover, it is seen to be most efficient in a health care setting, affecting the health care workers, patients and family members of infected individuals. The high infection rates among the health care workers have illustrated lack or failure to comply with the Infection Control (IC) measures leading to large-scale outbreaks (Shaw, 2006). The global spread of this epidemic has also demonstrated the challenge of battling infectious diseases in a globalized world. The forces of globalization-including rapid growth in international trade and travel have amplified their spread and impact ((Hoffmann, 2003) The sudden emergence and the rapid global widespread of this new infectious disease, which defies conventional therapies, poses a great threat to the public health and underscores an urgent need to develop robust strategies to prevent, monitor and contain the disease outbreak. Based on the Koch's postulates, SARS-Co V, the causative agent of SARS disease, was determined to be a novel member of the order Nidovirales, family Coronaviridae, and genus Coronavirus. It is a large, enveloped positive sense- single stranded RNA virus featuring a large genome of 29.7 Kb (Youjun, 2007). As with other coronaviruses, SARS-Co V can be identified on electron microscopy by the presence of a corona of large, distinctive spikes in the envelope (Thomas, 2003). Genomic annotations have revealed that it consists of about 14 functional open reading frames (ORFs). They encode for three classes of proteins: I) Two large polyproteins (pp1a and pp1ab), which are cleaved into 16 non-structural proteins, essential for viral RNA synthesis, II) Four structural proteins- surface (S), envelope (E), matrix (M), and nucleocapsid (N) proteins, vital for viral assembly, and III) Eight accessory proteins, which confer a selective advantage in an infected host cell. The initial binding of the viral envelope and the host cell membrane is mediated by surface protein (S) (Satija, 2007). With only 50-60 % nucleotide sequence identity of the SARS- Co V with other known coronaviruses, it is a previously unknown Coronavirus, probably from a non-human host that somehow acquired the ability to infect humans. Various studies have indicated that SARS-Co V spilled over from a wildlife reservoir (probably bats) to human population via an intermediate host and that rapid virus evolution played a key role in the adaptation of the virus to non-reservoir species (Thomas, 2003). The majority of infections occurred in close contacts of patients indicating that the transmission of the virus was by droplets or by direct and indirect contact. Epidemiological studies have shown that SARS is moderately rather than highly transmissible. However, in some instances, the so-called "super spreader" patients transmitted the virus to a large number of individuals. The outbreak of the infectious disease has been mainly attributed to these super spreaders and nosocomial amplification. The typical incubation period for the disease ranged from four to six days and the

Sunday, October 27, 2019

Ischaemic Pain and Cold-induced Pain Experiment

Ischaemic Pain and Cold-induced Pain Experiment Results Ice water seems to bring about 60% more pain than tourniquet. Placebo was quite effective against tourniquet (91.7% ±4.33) and had no effect on ice water (100.7% ±2.74) which appeared to be the second strongest drug. Paracetamol 1000mg combined with 8mg of codeine had negative effect on tourniquet (105.9% ±7.91) as students sensed more pain after taking drugs, and slight effect on ice water (97.2% ±3.17) which made it become the weakest drug. Paracetamol 1000mg reduced the pain for tourniquet significantly (88.6% ±7.94) and also did well against ice water (95.2% ±3.55). Paracetamol 1000mg acted as the best drug for both tourniquet and ice water treatment. These results are shown in Figures 1 and 2 ( see Appendices for raw data and summary data).   Figure 1. Effects of drugs on mean pain response sensed from tourniquet and ice water. Mean pain units were measured for both tourniquet and ice water method for students. Students were then separated into groups A, B and C to take drug placebo, paracetamol 1000mg + Codeine 8mg and paracetamol 1000mg respectively. After 45 minutes the mean pain units were measured again for all of the students ( ± standard error, n=24). Figure 2 Effects of drugs on mean % pain control response sensed from tourniquet and ice water. Mean pain units were measured for both tourniquet and ice water method for students. Students were then separated into groups A, B and C to take drug placebo, paracetamol 1000mg + Codeine 8mg and paracetamol 1000mg respectively. After 45 minutes the mean pain units were measured again for all of the students . The pain levels after taking drugs were then divided by the pain units before taking drugs for each student to get the mean % control response ( ± standard error, n=24). Discussion Paracetamol is able to inhibit the cyclooxygenase (COX) and it is highly selective for Cytochrome c oxidase subunit II( COX-2) (Burkhard Hinz2008). Inhibition of COX enzymes causes the concentration of prostaglandin E2 to decrease, as a result, the hypothalamic set-point is lowered to reduce fever and the descending inhibitory serotonergic pathways is activated to produce analgesia (Anderson BJ 2008). Codeine is a pretty weak opioid analgesic. It has to be converted into morphine to function, this can be activated by the CYP2D6 metabolic. Codeine can reduce the analgesic efficacy in as the way it slow down the metabolizer of the drug(C. Mattia 2015). The combination of Paracetamol 1000mg with codeine 8mg is found to be more effective and safer than just using paracetamol or codeine (Aust Dent 2002). On the other hand, placebo would simply have no effect on pain level as it is just a sugar pill. As morphine inhibits hot and cold pain by inhibiting HPC but increases the firing of the cold cells, this leads to the burning sensation (Mogil 1999). This directly causes the paracetamol + codeine combination did not act what we thought, the burning sensation reduced the effectiveness of pain relief. As a result, for the ice water test, paracetamol worked as the best treatment and placebo was the weakest treatment. And for the tourniquet test which causes ischemic pain, muscle contraction increases hydrogen ions causes pH decreases and leads to acidosis, and infusion rate of acidic buffer increased and causes pain (Issberner 1996). However codeine and its product morphine are both hydrogen donors and would further increase the concentration of hydrogen inside muscle and causes more pain (Atkinson AP 2011). This explains why the paracetamol + codeine had negative effect on tourniquet test. The experiment result did not match up with hypothesis as paracetamol with codeine is not the most effective drug for both ice water and tourniquet tests. There are some steps for this experiment that can be improved. First of all at the beginning of the experiment, students cells were asleep and takes time to wake up and sense the pain correctly. Especially for ice water, as human skin would always get covered by a layer of oil secreted by sebaceous glands and dirt from environment mixture, the first attempt in ice water would take time to wash the layer off the skin and causes less pain sensed, after taking drugs, students arm were no longer protected and therefore would sense a stronger pain level faster, also the amount of ice in the tank was different and might causes error for the result. For tourniquet, students might not squeeze the rubble bulb correctly and causes difference between two runs. This experiment can be improved by getting a rubble bulb that squeeze itself automatically each time with same strength; maintain the ice water with same amount of ice and temperature; put arm into the ice water to wash off the layer and also wake it up before attempt the experiment, after five minutes of recovery (let the arm to warm up and get dried) then start the experiment. This experiment result can be used in clinical treatment and develop pain-relief drugs. In conclusion, the paracetamol 1000mg is the most effective drug to relieve both ischaemic pain and cold-induced pain. Appendices Table 1. Raw data collected and summary data for pain sensed before and after taking placebo. The mean, median, standard deviation (stdev), standard error of the mean (SEM) and n values calculated for pain units and % of pain changed before and after taking placebo.Mean pain units were measured for both tourniquet and ice water method for students. Student took placebo and after 45 minutes the mean pain units were measured again for all of the students . The pain levels after taking drugs were then divided by the pain units before taking drugs for each student to get the mean % control response ( n=24). Tourniquet 0 Tourniquet 45 Ice water 0 Ice water 45 Tourniquet % control Ice Water % Control 380 390 625 640 102.6 102.4 335 260 610 670 77.6 109.8 332 150 655 627 45.2 95.7 400 250 375 350 62.5 93.3 401 295 564 592 73.6 105.0 275 200 563 570 72.7 101.2 320 255 675 575 79.7 85.2 265 305 265 300 115.1 113.2 191 200 577 482 104.7 83.5 447 397 672 660 88.8 98.2 169 190 668 646 112.4 96.7 245 295 580 535 120.4 92.2 280 300 485 390 107.1 80.4 475 430 675 605 90.5 89.6 270 285 550 620 105.6 112.7 390 300 575 585 76.9 101.7 380 388 663 675 102.1 101.8 275 310 445 500 112.7 112.4 225 150 385 570 66.7 148.1 543 580 140 145 106.8 103.6 400 425 575 525 106.3 91.3 325 400 700 700 123.1 100.0 161 138 291 277 85.7 95.2 395 243 680 697 61.5 102.5 n 24 24 24 24 24 24 median 328.5 295 576 580 96.3 100.6 mean 328.29 297.33 541.38 539.00 91.7 100.7 stdev 96.97 106.14 150.86 146.49 21.2 13.4 SEM 19.79 21.67 30.79 29.90 4.33 2.74 Table 2. Raw data collected and summary data for pain sensed before and after taking paracetamol 1000mg + codeine 8mg. The mean, median, standard deviation (stdev), standard error of the mean (SEM) and n values calculated for pain units and % of pain changed before and after taking placebo.Mean pain units were measured for both tourniquet and ice water method for students. Student took paracetamol 1000mg + codeine 8mgand after 45 minutes the mean pain units were measured again for all of the students . The pain levels after taking drugs were then divided by the pain units before taking drugs for each student to get the mean % control response ( n=24). Tourniquet 0 Tourniquet 45 Ice water 0 Ice water 45 Tourniquet % control Ice Water % Control 380 340 630 625 89.5 99.2 533 538 471 525 100.9 111.5 225 320 550 565 142.2 102.7 350 275 597 585 78.6 98.0 345 150 647 675 43.5 104.3 575 260 645 520 45.2 80.6 175 300 425 530 171.4 124.7 249 234 353 299 94.0 84.7 280 160 600 520 57.1 86.7 255 163 648 615 63.9 94.9 263 250 660 665 95.1 100.8 260 280 355 340 107.7 95.8 200 375 440 420 187.5 95.5 185 160 540 325 86.5 60.2 435 368 600 595 84.6 99.2 345 315 535 435 91.3 81.3 315 265 472 575 84.1 121.8 220 300 575 600 136.4 104.3 450 545 565 683 121.1 120.9 235 418 476 523 177.9 109.9 125 160 595 555 128.0 93.3 277 370 670 660 133.6 98.5 60 63 511 500 105.0 97.8 460 540 565 378 117.4 66.9 n 24 24 24 24 24 24 median 270 290 565 542.5 98.0 98.2 mean 299.88 297.88 546.88 529.71 105.9 97.2 stdev 125.33 127.25 92.13 112.04 38.8 15.5 SEM 25.58 25.97 18.81 22.87 7.91 3.17 Table 3 Raw data collected and summary data for pain sensed before and after taking paracetamol 1000mg. The mean, median, standard deviation (stdev), standard error of the mean (SEM) and n values calculated for pain units and % of pain changed before and after taking placebo.Mean pain units were measured for both tourniquet and ice water method for students. Student took paracetamol 1000mgand after 45 minutes the mean pain units were measured again for all of the students . The pain levels after taking drugs were then divided by the pain units before taking drugs for each student to get the mean % control response ( n=24). Tourniquet 0 Tourniquet 45 Ice water 0 Ice water 45 Tourniquet % control Ice Water % Control 460 480 390 370 104.3 94.9 584 400 980 674 68.5 68.8 250 350 550 625 140.0 113.6 210 225 585 610 107.1 104.3 300 175 590 555 58.3 94.1 455 415 530 600 91.2 113.2 165 100 460 390 60.6 84.8 280 80 600 400 28.6 66.7 257 195 640 645 75.9 100.8 195 185 555 550 94.9 99.1 242 200 560 612 82.6 109.3 270 260 405 250 96.3 61.7 330 310 605 635 93.9 105.0 295 240 445 375 81.4 84.3 313 253 695 655 80.8 94.2 61 85 380 290 139.3 76.3 205 330 525 570 161.0 108.6 165 50 325 435 30.3 133.8 180 260 675 550 144.4 81.5 230 125 585 615 54.3 105.1 373 363 585 443 97.3 75.7 170 250 650 625 147.1 96.2 275 25 270 300 9.1 111.1 528 415 585 595 78.6 101.7 n 24 24 24 24 24 24 median 263.5 245 572.5 562.5 86.9 97.6 mean 283.04 240.46 548.75 515.38 88.6 95.2 stdev 123.24 125.39 143.93 131.49 38.9 17.4 SEM 25.16 25.60 29.38 26.84 7.94 3.55 References Anderson BJ. Paracetamol (acetaminophen): mechanisms of action. Pediatr Anesth 2008;18:915-21. Aust Dent J. 2002 Jun;47(2):147-51.Paracetamol versus paracetamol-codeine in the treatment of post-operative dental pain: a randomized, double-blind, prospective trial. Macleod AG1, Ashford B, Voltz M, Williams B, Cramond T, Gorta L, Simpson JM Burkhard Hinz,Olga Cheremina and Kay Brune, February 2008, The FASEB Journalvol. 22 no. 2 383-390 C. Mattia, F. Coluzzi, 2015,A look inside the association codeine-paracetamol: clinical pharmacology supports analgesic efficacy, Eur Rev Med Pharmacol Sci, Vol. 19 N. 3, Pages: 507-516. Oxford, 2007, league table of analgesic efficacy, viewed 13 May 2015, http://www.medicine.ox.ac.uk/bandolier/booth/painpag/acutrev/analgesics/leagtab.html. Issberner, Reeh and Steen (1996) Pain due to tissue acidosis: a mechanism for inflammatory and ischemic myalgia? Neuroscience Letters, Vol 208, 191-194. Mogil and Adhikari (1999) Hot and cold nociception are genetically correlated. The Journal of Neuroscience, Vol 19, RC25, 1-5.

Friday, October 25, 2019

FBIs Unique Role in the United States Law Enforcement Community Essay

The Federal Bureau of Investigation (FBI) has a unique role in the United States law enforcement community. The FBI is not a national police force, unlike other nations (such as France, Italy, Spain and Columbia) where patrol units and first responders are organized under the national government. The FBI is purely an investigative and intelligence agency and focuses on cross jurisdictional crimes and national security issues. Its stated mission is â€Å"To protect and defend the United States against terrorist and foreign intelligence threats, to uphold and enforce the criminal laws of the United States, and to provide leadership and criminal justice services to federal, state, municipal, and international agencies and partners† (FBI.gov). To accomplish its mission, the FBI does not have the relative manpower of the national police forces of other nations and even of some local police forces in the United States – the New York City Police Department has an authorize d strength of 37,838 uniformed officers (NYC.gov) whereas the FBI only has 33,652 employees nationwide (of which only 13,412 are special agents) (FBI.gov). Due to this manpower issue, the bureau must focus its limited resources on those areas where there is the most need and where its services will provide the most utility. For this, the FBI creates a strategic plan every five years to identify and prioritize its areas of focus. The FBI’s strategy is developed based on the changing threat environment and other â€Å"drivers† such as global and domestic demographics, economics, foreign policy, technology developments, new laws and the changing role of the state (FBI). The latest strategic plan published in 2004 laid out the following 8 ranked priorities (FBI): 1. Protect ... ...ps, that the FBI should place a greater emphasis on doing so, especially when illicit criminal enterprises are responsible for much of the other crime listed as FBI priorities. Works Cited FBI. (2004). Strategic Plan 2004 – 2009. Retrieved from http://www.fbi.gov/publications/strategicplan/strategicplanfull.pdf FBI.gov. (2010). About Us – Quick Facts. Retrieved from http://www.fbi.gov/quickfacts.htm Jiminez, David, (2010). Week 2 Added Material Mueller, Robert. FBI Mission Statement. Retrieved from http://anchorage.fbi.gov/mission.htm NYC.gov. (2010). Frequently Asked Questions | Police Administration. Retrieved from http://www.nyc.gov/html/nypd/html/faq/faq_police.shtml#1 Poteat, Eugene. (2001).The Attack on America’s Intellectual Property: Espionage after the Cold War. Retrieved from http://www.tbp.org/pages/publications/Bent/Features/W01Poteat.pdf

Thursday, October 24, 2019

Evaluation Of Self Manage Learning Approach Education Essay

There are many larning methods to take from. One of them best understanding techniques sing peculiar and professional life development are Self-managed learning attacks and Life-long acquisition attacks ( LLL ) . The followers we are sing the rating connected with Self-managed apprehension.Evaluation of Self-manage larning attack:Before coming into the profession sphere, people truly should convey the nice extent connected with assurance which frequently retains them inspired for their work. Self-managed apprehension techniques play a large bend in making this self-confidence interior of. As shortly as people recognize what they may be skilled at, that they start giving more clip on that will sector. SML aids the staff throughout calculating out their peculiar know-how countries and actuate these to variety their peculiar career on it. Diligence originates on the watercourse every bit shortly as an single loves his/her calling. The existent planned method throughout SML AIDSs staff to be able to plot their peculiar apprehension utilizing methods and that they besides must concentrate much more on future demands at the. Gary the appliance cat. Most advanced engineering. The existent employees should be able to confront fluctuations inside group at the. Gary the appliance cat. When a fresh new goods and services is really announced. With this method the employees should come to recognize their peculiar duties and they ‘re traveling to put their peculiar attempt much more outstandingly and really good. The existent course of study cost-free method specifies that the employees perform get expertness by the rudimentss and dreams of the coevalss plus the group entirely.Undertaking 1.2Wayss to promote womb-to-tomb acquisition of the employees:A ratting in order to we now have many methods lifelong understanding on the staff throughout professional and peculiar life may be encouraged. Let ‘s look into a few methods to promote womb-to-tomb understanding on the staff throughout professional life: The staff should be required services and conferences to make these persons adapted while utilizing the wholly new devices or engineerings which are on brands usage of by the corporation. The decision makers truly should speak to the staff to measure whenever they are content with their peculiar calling of class, if they may be in your caput organized for it. The organisations can offer the college cost to be able to the employees that do n't even hold a making. The staff may be made available cost-free papers preparations. Let ‘s look into a few methods to promote womb-to-tomb understanding on the staff throughout peculiar life: The staff may be given duties to seek and make like a aggregation. They can analyze on one another and understand a few truths throughout wholly new attacks. It ‘s the director ‘s calling to maintain the employees motivated on the work. The existent employees may be called or short occupation interviews or single direction utilizing decision makers to be able to excite these persons. Particular apprehension is dependent upon work forces and adult females. It depends on each and every staff members the sum they may understand from carbon monoxide employees or decision makers.Undertaking 1.3Benefits of self-managed acquisition:SLM method could be the best apprehension for merely about any member of staff to construct up his career like a corporation peculiar individual. On any work industries, assurance are needed to turn up that has a really good standing. Self-managed understanding provides a work force that wills assurance. Simply because by manner of self-managed understanding staff learn mostly off their activities. These people get to cognize what they may be proficient at, whereby they are able to give their full capacity effectivity. It ‘s really of import sing the two members of staff and corporation that the single member of staff is really given duties throughout his/her know-how topographic point. The existent staffs besides need to bask their peculiar calling in the event they want to give their peculiar 100 % enterprises indoors. Via Self-managed understanding staff survey on their peculiar co-workers, their peculiar decision makers. Supervisors act as mentoring employees in this peculiar procedure. These people discuss with the member of staff what they may be sing sing their peculiar duties. The existent staffs in add-on receive possibility to give their peculiar reappraisals sing any wholly new engineerings or ware the organisation has ended proceeding. SML ever additions the two workers plus the corporation. It provides the organisation that has an assured set of workers that know about their peculiar ability. The corporation in add-on extends to acknowledge how efficient his worker s may be at different duties.Undertaking 2.1Required accomplishments and competences required for client helpers:One of the purchaser assistants a few expertnesss are indispensable prior to the organisational aims and professional outlooks. Interpersonal Communication Skill: Antic public conversation proficiency is required. Conversation proficiency is defined as split in to a twosome expertises. There ‘re: O Speaking accomplishment: A antic communication proficiency is required one of many purchaser helpers to be able to acquire in touch with the clients can utilize along with other employees. Most people hold the same problem them to be non able to explicate truth such method that will everybody knows. Buyer Assistants ought to be detailed and apprehensible for your clients. o Listening Skill: Jamming proficiency is n't traveling to stipulate merely listening ; what ‘s more, it signifies groking what is being said. Buyer plus truly should hold a really good hearing proficiency. They ought to find what the clients can utilize state or bespeaking at the first illustration. Pull offing Skill: Buyer helpers besides have to manage different state of affairss clip and energy to clip period. These people should be able to manage those people state of affairss easy and success. That ‘s the ground the humble taking attention of proficiency is required. Adaptability: Daily new merchandises and engineerings are now being used at each and every group. Buyer plus truly should can accommodate these persons throughout highly speedy clip period. Oahu is the versatility which frequently specifies the nucleus power on the employees.Undertaking 2.2Possible development demands for the same class of workers:You ‘ll happen ever a few countries to develop. The existent workers inside same category may hold a few development demands. Let ‘s look into the executable development demands for your same category of workers plus the actions forced to carry through these persons: Intercommunication Skill: The existent intercommunication proficiency between your same category workers may be developed. It is really needed for same aggregation staff member to cognize one another to run the occupation motion. They should be really clear with each other. Adaptability: Similar category workers truly should accommodate the occupation theoretical account and motion of each and every extra right off. A same project can affect a figure of workers and machines. The existent workers on the same aggregation should be cognizant the fact that machines map and should accommodate while utilizing the wholly new engineerings. Committedness: The existent workers ought to be dedicated to look at their full capacity that can assist one another at work. For that corporation to develop it is important that the employees are really helpful together.Undertaking 2.3Development chances and the activities required to run into them:I have already been touching John concluding a few times and we ‘ve talked about the development chances sing your ex along with other single employees. Many of us, jointly, are constructing a peculiar development scheme ( PDP ) sing your ex. They have besides been working at Tesco mark in the community connected with Structure Hamlet like a purchaser plus sing concluding 8 a few months. Via an extended conversation we ‘ve determined from which industries John believes you ‘ll happen opportunity for your ex to develop. There ‘re: Pull offing different state of affairs: John senses a spot discerning at times every bit shortly as he ‘s got to manage unannounced state of affairss. He senses that they are n't able to confront those people state of affairss. Sometimes the retail merchant director has got to can be found in entryway to pull off those people state of affairss sing your ex. John believes in the event he or she and his co-workers acquire some good much more preparations sing the manner to manage these sort of eldritch state of affairs, that will present the assurance in that individual. Listening Skill: The clients are from different path record utilizing different characteristic. John senses at times he ‘s got a tough clip groking what a few clients are bespeaking. He believes he or she needs to execute progressively more listening preparation to be able to different characteristics. The existent SML method may assist at this clip. He believes he can better the hearing proficiency through discoursing with people connected with different characteristic every bit shortly as he could be outside. Talking Skill: John does n't truly experience any lack connected with pass oning expertness throughout your ex. Although he or she believes in the event he can larn a small spot of basic words from extra front-runner ‘languages ‘ throughout Liverpool, he can steer the clients can utilize much more. He believes this proficiency may be greater perchance by the group giving them short phrase list to analyze or through themself seeking to larn from the people because geting a few gratifying clip period together every bit shortly as he could be traveling out inside diversion country or sites prefer that.Undertaking 2.4The jobs take into consideration although making the right and professional development scheme is really discovered and discussed down below: First job, Just about all single employees should be straightforward utilizing themselves. They have to do clear their peculiar lacking and attempt and work on those people. Identifying the demands plus the aims inside group work sector at the. Gary the appliance cat. Require connected with experient and professional staff, enhance throughout markets, beginnings for illustration personal computing machines and so forth. Supervisors from all concern units truly should steer seeking the aims and explicate these to the employees. Finding out at that place the extra staffs ‘ experience and expertness to run into up with the demands connected with disposal crew. It ‘s really of import to fix Conferences, Classes, and preparations to further better up the expertness. Another antic job could be the development charge ; the proportion which the staff are set uping. It could be obtained with development assignments where by different duties and clip period agenda on their behalf may be given. Forces can acknowledge how well they have moved on through sing the complete duties. Finally, the existent staff should be reasonable sing their peculiar given duties. They have to go distinct to run into up with the disposal demands and their peculiar development demands.Undertaking 3.1Procedures and activities required to implement the development program:Talking over jointly we and John possess made a list of processs and actions which frequently are necessary to implement the development scheme. There ‘re: Finding a mark clip frame: It ‘s really of import to be able to get down a clip frame when the execution on the scheme ought to be happening. Measuring the accomplishments, abilities, and cognition: One more critical procedure and exercising would be to mensurate the expertness, abilities and cognition of single employees merely like John. For case, John is designed for some type of computing machine absolutely and there ‘s surely one of his co-worker that is non that well really good utilizing computing machine. In the event that every bit are called to seek and make the same project on computing machine their peculiar timeframe to seek and make the occupation are n't traveling to be same. Learning Schemes: The existent employees ought to be given duties because aggregation and encouraged to look at SML because their peculiar apprehension method. In this mode they will accommodate the radical apprehension right off. Learning Resources: Understanding beginnings may be text editions, instruction paperwork, computing machine and so forth. The staff should be effectual equal brand usage of the beginnings to set up to be able to implement the development scheme. Geting feedbacks: Feedbacks are a powerful manner to measure the promotion on the member of staff. It ‘s really of import to judge the design and map a spot client study to acquire the effectivity on the staff above the thought.Undertaking 3.2Undertake and papers development activities as plannedThe existent Prepared development actions are because stick to: Training the employees: The existent staffs are educated utilizing a undertaking dependent work and duly clip frame. With the instruction they have discovered wholly new techniques and utilizing the beginnings they have discovered to be able to accommodate to the radical ideas rapidly. Forming the survey groups: The existent staffs are split in to research communities. The existent staffs making work in the same sector is in the same aggregation so they can work on their peculiar professional countries jointly. Mentoring and Oversing: The existent staff are mentored and administered by the decision makers plus the trade name decision makers. They ‘ve kept really good face for the staff to find their peculiar promotion on their ain so when friends. Consultation: Soon after each and every aggregation project is performed the staff receive treatment off their trade name decision makers sing their peculiar effectivity and what they have to execute heighten their peculiar gait and truth.Undertaking 3.3Critically measuring the staff larning against original purposes and aims set in the development program:Self-managed apprehension, by manner of my personal expression at, provides each staff members a peculiar cognition about what the organisation needs from them. These people get to cognize what this company is really low in for illustration experient workers. Via subscribing to the aggregation direction it assists these persons groking the radical attacks running a concern and so they receive adapt to these persons really easy. Via this technique in add-on, they can analyze on their peculiar co-workers. Therefore, the thought provides these persons the liability to get the hang merely about every 2nd. Additionally they provide the option implement their peculiar ideas speaking about while utilizing the trade name decision makers through the treatment Sessionss. The most good subdivision of this understanding method is really that they do n't hold to research text editions ; they are able to analyze on persons all over these persons. Therefore, in my expression at Self-managed apprehension is frequently an effectual manner to construct up the staff for his or her peculiar and professional life.Undertaking 3.4Suitability of updating the PDP:The existent feedbacks and in-progress rating provided by the decision makers and trade name decision makers ought to be consumed really critically plus the PDP connected with John along with other work forces and adult females ought to be up-to-date on the footing of those people feedbacks and rating. The existent feedbacks and testimonies demonstrate the industries where by John demands to have developed and to boot, there are reappraisals sing his powerful proficiency ind ustries excessively. With the feedbacks, John is really missing is really conversation and versatility. Therefore, right now John is cognizant what he or she needs to work on progressively more. He should heighten his conversation proficiency and expression at acquiring effortless while utilizing the wholly new engineerings. Increasing the versatility may really good be a tough project sing your ex however he can in add-on have the feedbacks from his trade name director after holding a certain clip period. Therefore, it is rather ideal to be able to update the PDP connected with John based on the feedbacks and in-progress testimonies he ‘s got acquired. He needs to put enterprises to hold better feedbacks when. Will assist you your ex acquiring progressively experienced and it will likewise steer your ex acquiring particular offers.Undertaking 4.1Solutions to work-based jobs:Through the PDP I bought a few work dependent troubles for illustration sing a short clip My spouse and I has been sing bored stiff making the government dependant is effectual each twenty-four hours. Therefore, My spouse and I wanted my personal trade name director give us some more answerabilities. This excess some more duties in my calling. I ‘d to be effectual harder. Although my spouse and I have been pleased with the thought sing that the humdrum has been absent from us. The following problem my spouse and I has been traveling through has been pass oning while utilizing the cat people connected with my personal aggregation. The existent people were from different coevals. My spouse and I tried blowing a spot more clip period while utilizing the common people people. Which helped us a whole batch acquiring together with these persons? One more problem I bought has been surely one of my personal aggregation associate has been really hapless utilizing computing machine expertness. Once we were given duties related to computing machine many of us were reasoning subsequently. My spouse and I made available your ex to show your ex a few lessons on computing machine proficiency within merely my personal expertness. He lief contracted and within merely a short while he or she developed a whole batch. These are by and large many of the troubles my spouse and I experienced in the class of PDP and my spouse and I could decide these persons at the same clip.Undertaking 4.2There are assorted manners of communicating e.g. verbal, non-verbal, preverbal etc. But in order to pass on with assorted degrees at work I think self-asserting communicating manner is the best 1. The typical Supervisors can acquire in touch with the decision makers by manner of this manner giving wholly new waies and besides showing respect for them. The existent decision makers can supply orders on the purchaser helpers along with other staff throughout aggressive manner. Via this manner the heads on the group can acquire in touch with the lowest most well-thought-of member of staff on the group. Every individual can larn every clip wholly new ware is traveling to be released. Merely about every employee truly experience their peculiar significance inside corporation. This difficult drives these to work harder. There are many much more communications fluctuations used through the work for illustration mark linguistic communication. Although those people are merely merely through the is effectual. In order to acquire in touch with different phase, I do believe aggressive conversation method is the foremost a individual.Undertaking 4.3Time Management:Occasion disposal is frequently a tough project. This ought to be done by holding a prepared manner. While I have already been given the responsibility to remain demand on the trade name for your 7 yearss, I ‘ve got to manage my personal work clip period. I ‘ve got to go really economical although picking out my personal transportation clip period. I ‘ve got to direct from the entryway through the busy clip period on the clip. Let me besides have to manage some clip agenda to offer the employees a brilliant economical work displacements to be effectual alongside one another. As I was the trade name director for your 7 yearss, I want to seek the advice of the radical employees to measure right now there effectivity and My spouse and I in add-on truly should blend up the clip period agenda to show these persons a manner to work with more experient and effectual employees. The existent work-loads, my spouse and I should seek to part throughout a smart manner that the experient workers are working for the most hard duties plus the extra workers understand from them.

Wednesday, October 23, 2019

Social Expectations and Identity Development

Mounia RBIHA SSK1204 Social Expectations and Identity Development 1 The task that the individual is confronted to during his adolescence is to get socialized. Adolescents are strongly requested to deal with socialization. During this process, the adolescent encounters all the society’s demands and standards. The challenge that remains at that stage for the adolescent is to form his own place in the society where he lives. Moreover, he has to feel that he fits in that place.All through the socialization, the adolescent has to consider the social expectations because he can’t forge his personality regardless of the surrounding environment and the external rules. Social expectations can push the adolescents to change their behaviors, their way of thinking. Actually, social expectations shape the identity of the adolescent. Freedom and independence are two major concepts that the individual tries to search for during his adolescence. Freedom and independence have a special meaning for the adolescent which is to not to be compelled or forced to do something.The adolescent doesn’t want to feel the pressure on him. This pressure becomes greater when it comes to social rules and expectations because the adolescent may feel that he is judged according to the society’s standards and conventions. Sometimes, adolescents may perceive these expectations as a challenge that they have to win, and according to Crockett and Silbereisen, â€Å"adolescents are thought to perceive social expectations and to define tasks for themselves based on these expectations†, (p. 6, 1999). From this view, the social expectations seem inescapable. The adolescent can’t deal with the external world without these expectations.This requirement is frequently responsible for the rebellion. (Geldard, Geldard, 2004). The adolescent feels that he is surrounded by different rules that don’t fit necessarily his personality. So, sometimes he feels the need t o make some changes in his behavior to make it more socialized. This change that occurs varies from an adolescent to 2 another depending on how the adolescent accept it. Some of them can perceive that change as a necessity and as a need. So, he would do his best to create a space where he can match his own needs and what he is expected to do.Others would perceive it as a duty where they feel no responsibility. Their change would be not effective since they don’t think that they are in a need of such adjustment to create a harmony between themselves and the society’s expectations. The social expectations involve the interaction with others. In fact, the adolescent cannot form his identity without developing some relationships that link him with the others, as it is said by David Geldard and Kathryn Geldard in their book Counseling Adolescents, â€Å" the adolescent can only construct a personal identity in the context of relationship with others† (2004, p. 1). Th is fact leads to recall the childhood. Childhood is also a stage in one’s life where the individual is being used to get in touch with the external world. By starting to be socialized, social expectations begin at that specific period of life. Children are supposed to behave in such a way that would make the others call them, sweet or cute. Nobody would hear someone call a kid a devil in a serious way. Actually, children are expected to be angels. No one can imagine an evil act done by a kid.In the Moroccan society, children are often asked to call someone that they don’t really know khalti or aami depending on the gender, which can be translated as â€Å"aunt† or â€Å"uncle†. Everybody becomes an aunt and an uncle, from the friend of the mother to the neighbor passing by the seller. This naming is spread all over Morocco. It is a rule that links young people and older people. It is a sign of respect regards the older persons. This fact shows one of the society’s expectations regards the individual that starts from childhood and continue during adolescence until adulthood. At that point, children begin to be aware of the presence of different behaviors that are not all accepted and where the choice is not allowed. In fact, they understand that the choice had been done by the society, and this society expects from that child to behave according to its choice. Actually, while being a child, the individual is not given a lot of choice. Most of the time, he does what older people ask him to do, which he believes is the best alternatives. But at the same time, these demands at this age help children to get used to such expectations that will become bigger and heavier to stand over the next coming years.During the growing up process, the adolescent meets at each stage more social expectations. Sometimes, they get more complicated. In fact, social expectations are the mould where the identity of the individual is put. They define a nd draw the borders of the identity. According to Levesque in his book Not by Faith Alone, â€Å"social expectations inspire the identity formation process as much as the more obvious biological and cognitive changes. † (2001, p. 36). This is to say that they play a huge role in determining the attitude of the adolescent towards himself and towards the whole society.Due to the hardness of the task of coping with these expectations, there are some adolescents that meet them and others who are unable to achieve them. At the adolescence stage, it is difficult to deal with the society’s expectations. People who are in this case are overwhelmed by these expectations. (Geldard. K, Geldard. D) . For those people, this feeling of inability that haunts them would push them to an â€Å"anti-social behavior† (Geldard. D, Geldard. K. , p. 12, 2004), which is most of the time rebellion.Since he cannot get socialized, the individual chooses isolation. Other times, he can choo se to do exactly the opposite of what he is expected to do. For instance, following a set of expectations and rules that don’t belong to the society where he lives, but rather to a 4 foreign society. The outcomes of those situations are several. Delinquency is one of them. The adolescent can’t find his place among the society members. He starts to search for ways to belong to the marginalized peers, which meets the isolation concept.In fact, this turning to that marginalized members reveals a real lack in the need of belonging. The belonging need is not met, (Geldard,D. , Geldard, K. , 2004). The inability to belong to a group may affect the self esteem of the adolescent. Thus, it can bring a sense of doubt in his own capacities about undertaking some initiatives. This lack of self confidence may push the adolescent to avoid any kind of susceptible situation, as it was said by Eriksson (Muuss, 1999) in his theory of identity development in the conflict about autonomy, shame and doubt.In contrast, people who achieve these expectations feel that their goal is reached, which is about to get socialized. They feel more and more comfortable in that new place where they have just settled. This achieved goal can bring a feeling of satisfaction. The individual can start to be proud of himself and more self confident. Thus, a higher self-esteem of himself could be attained. It would allow him to undertake more initiatives and to be more willing to take actions. In that situation, it is the autonomy part of Eriksson’s theory that it is being satisfied.The adolescent would be no more afraid of relying on himself because he knows that he succeeded in doing the hardest task that he would be asked to accomplish during his entire life, which is to get socialized. Social expectations vary from a society to another depending on its standards and conventions that are tightly related to culture and religion. But in fact, Havighurst, (as cited in Geldar, Gelda r. , 2004), has defined some tasks that the adolescent has to make adjustments on and has to achieve. These tasks concern at first the gender and sexual role 5 of the adolescence.The adolescent must accept the role that is attributed to him and create according to that role relationships with peers who belong to that society. Secondly, the adolescent is expected to start preparing his future life by developing some intellectual skills which would help him to have an occupation that will ensure an economic independence. This economic independence will bring the adolescent to prepare for a family life. Finally, the adolescent is required to build a set of values that fit with the environment where he lives in. These expectations form a sequence of achievements.Each expectation generates another one. Also, as the individual goes into age, he faces more complicated expectations that aim mainly the future life that is about adulthood. Moreover, those social expectations vary according to gender. Females and males are not expected to do the same things or to have the same goals or values. In fact, the expectation that was previously mentioned about the sex role is tightly related to this one. Each gender has its own role. Girls may feel that their main goal is to get married and to have children. Boys have to be always strong and never display or show any weakness.These expectations exert a huge pressure on both genders. Additionally, due to these expectations, girls may form long-term goals. They would stop thinking about the present moment, but rather start to prepare for their future lives as spouses and as mothers. Boys, would never act like they feel like to. They would always remember that they don’t have to show their feelings. Failing in achieving these goals and coping with them is often responsible for the appearance of the violent behavior as it is said in Counseling Adolescents. Social expectations could be perceived as a limitation of the develop ment of the dentity. But in some cases, it is considered as the element that saves the individual from 6 identity confusion. The adolescent has to find a landmark that would guide him through the process of the development of his identity. Eriksson refers to peers’ expectations that can be considered also as social expectations since they are members of the society. According to him, the adolescent is in need of these expectations that come specifically from his peers to start having a sense of his identity which is different from the one that he gets from his parents.This distance that the adolescent creates towards his parents marks the end of the strong emotional dependence that he had with them—the departure. To maintain this relationship with parents, the adolescent has to respond to some expectations. Parents often, expect from their children to be and to do what they had wanted to be in their youth. Sometimes they don’t realize deeply what they are asking their children to do. These behaviors can bring the adolescent to form what is called a false identity. The individual doesn’t consider his own needs, or sometimes he can only perceive his needs through the others’ needs.As it is said in Normal Child and Adolescent Development, â€Å"a false identity is also established in adolescents who have grown up in a family in which they continually adapted to their parents’ needs and expectations at the expense of their own innate needs†, (Gemelli, p. 478, 1996). They just want to see and recall their own youth through the one of their children. But at a certain moment, parents find themselves in the obligation of withdrawing from their children’s lives (Geldard, Geldard. , 2004) to give them the opportunity to become independent.Eriksson (Muuss, 1996) believes that this stage of independence is crucial for the adolescent â€Å"to attain a mature identity†, (p. 52). In fact, while the parentsâ€℠¢ expectations vanish from the adolescent life, the social expectations in contrast, follow him through all his life. Actually, these expectations help him to stay focus on his own identity and 7 according to Erikson (Muuss, 1996), these expectations becomes more important at the period of entering adulthood because they are more likely to cause crisis due to the fundamental changes that they may set off.Living in a community requires giving oneself up to its rules. Social expectations are the primary rules that the individual is confronted to during all his life. So, the individual can not act and react only depending on his own point of view. A whole society must be considered. In fact, it is not a simple task for an adolescent, especially when he is in a position that doesn’t allow him to judge any of those expectations. Thus, the formation of his identity depends on how he coped with these social expectations and if he reached his goals by accomplishing the tasks that the se expectations define for him.

Tuesday, October 22, 2019

Biography of Andrew Jackson Essays

Biography of Andrew Jackson Essays Biography of Andrew Jackson Essay Biography of Andrew Jackson Essay From his early childhood to his yearss in presidential term. Andrew Jackson’s fueled a revolution in political relations and the hunt for exoneration of the American people. In this psychoanalytical life of Andrew Jackson. James C. Curtis explores Jackson’s retentive personality and womb-to-tomb pursuit for power. which was profoundly rooted in his troubled yesteryear. Get downing in the back countries of the Carolina’s. immature Andrew Jackson was born to a twosome from Northern Ireland that migrated here during a clip of societal and economic convulsion. Arriving in the late 1760’s. Jackson explored the prospective peal countryside with the uncontrolled freedom that encouraged his wild behaviour. By the age of 14. Jackson had lost his brothers and both parents. go forthing a immature troubled male child to fend for himself in the turbulent South. Obviously. Jackson’s rebellious attitude brought him nowhere in school. The local headmaster barley taught him to read or compose. but he expressed himself straight. Even into his presidential term his advisers had to revise his public Hagiographas due to his horrid grammar and spelling. Throughout the beginning of the book. Curtis extensively relates Andrew’s early brushs to his future motives in personal and political idea. Andrew’s interruption came at the age of 17 when he landed a occupation with a attorney to pattern jurisprudence. Soon Andrew had a legitimate opportunity in frontier diplomatic negotiations. In 1784 he was involved in the Spanish Conspiracy. In this struggle the settlers were looking for a bold. reactionist individual to stand for them. Andrew took to this and forcefully went after the Indians. Obviously. his heedlessness toward the Indians was rooted in his ain battles with authorization as a kid. They were double evil. reminding him of a yesteryear he was seeking to bury and endangering a hereafter he was seeking to accomplish. The Indian was a fit mark for wrath. ( 23 ) Curtis’ manner emphasizes that Jackson was associating the unconstrained conditions of the frontier to his ain unconstrained behaviours. As a consequence. Jackson wanted to stamp down this feeling and took out his cholers on the Indians. Finally in 1796. Jackson’s political captain. William Blount. selected the immature justice advocator of the Davidson County Militia. After two old ages he replaced Blount’s place in the senate. Senator Jackson sat in office for about a twelvemonth before he realized that his cheeky public speech production accomplishments and high pique could non contend with the polemical persuasion the other Senators possessed. Once once more Jackson returned to the profitable judicature that the Blount government offered. He served giving six old ages of petroleum but just justness as a outstanding justice. In 1806. Jackson one time once more revealed his reckless and unprompted behaviour when he challenged a fellow opposition to a affaire dhonneur. Jackson exercised his daring after leting the sharpshooter take the first shooting. Wounded. he instantly raised his gun and killed the other adult male. Curtis showed that this degree of courage would be his greatest alibi in future brushs. With the return of peace in 1815 allowed for more productive usage of transit. Consequently. the Market Revolution was born. every bit good as a clip for political alteration. The old governments were being taken over by new 1s that represented a different coevals of Americans. The bulk favored Americans that were born and raised in the visible radiation of the Revolution. Andrew Jackson was and acted like that sort of individual. His unstable yesteryear caught the esteem of the working category every bit good as the slave proprietors. but the old political parties saw Jackson as a frenetic militiaman. He disappointed those whose heads were prepared to see me with a Tomahawk in one manus and a scalping knife in the other. ( 82 ) These reactions concerned Jackson and inspired him to seek a different class of action. Curtis showed. the campaigner urgently wanted such exoneration. ( 82 ) From 1828 to 1836 Jackson served the presidential term with the same motive that got him at that place. Tragedy struck once more with the decease of his married woman. a serious unwellness. and the Eaton personal businesss. In 1831 allegations from the Bankss were teeming Jackson. The force per unit area of presidential term was taking its toll. The battle with the Indians was demoing advancement. but the South was deteriorating. Jackson shortly elected a new cabinet that contained Federalists and Bank members. He even went to the extent in ending his disposal. Subsequently in his retirement. he claimed. It was the autonomous people that†¦ . enabled me to end my disposal so satisfactorily. ( 179 ) This partizan split showed Jackson’s trust in the people. Therefore. his exoneration was cured by the indorsement of the American citizen. For most he showed that the hapless and unfortunate persons could lift to the top. but he didn’t recognize the human costs of economic enlargement. During this clip period Curtis presents Jackson as a resilient and self-promoting person. However. there were merely as of import issues that should hold been addressed besides the Market Revolution. issues with province Bankss. and Jackson carry throughing his demand to unclutter his name from unfavorable judgment. For case. minorities. chiefly inkinesss. didn’t have the slightest opportunity in lifting to the point to do societal alteration. The slaves were used as economic fuel to light the Market Revolution. I think this book did address Andrew Jackson as a mastermind in advancing alteration. but lacked in advancing his moral character and I would non urge it. It seemed to me. Curtis represented him as an American hero more than a dynamic political figure. Andrew Jackson was the consequence of the troubled lives Americans lived during the Revolutionary period. The emotions of those people were the accelerator in Andrew Jackson’s hunt for exoneration.

Monday, October 21, 2019

the aj story essays

the aj story essays Livin on Country is the complete story of Alan Jacksons journey from small-town Georgia to big time success. Alan represents the simple truths and homespun values that are the heart of country music. With songs that are personal yet universal, his music speaks to fans around the world. Alan has sold millions of albums, records and more than a dozen #1 hits, won numerous Academy of Country Music Awards, and been named Entertainer of the Year by the Country Music Association. Theres no denying that Alan Jackson is one of country musics greatest heroes. Country-Western music is the back bone of American life, how you can go from some one who has very little, to on top of the world. Alan Eugene Jackson was born October 17, 1958 in Newnan, Georgia. came from a family seven, his father Eugene, mother Ruth and four sisters: Diana, twins Cathy and Carol, and Connie. Meet his wife one Sunday afternoon after church at the local Dairy Queen in 1976, this was the teen hangout. Alan and Denise married on December 15, 1979. They moved to Nashville in August 1985, now they live in Brentwood, Tennessee. They have three daughters, their first daughter Mattie Denise on June 19, 1990, Alexandria Ali Jane was born on August 23, 1993, and Dani Grace was born on August The author gives a lot of facts about Alans accomplishments in life and country music, but I dont believe he knew Alan personally. A lot of the facts are quotes from some of the interviews that Alan has given over the years. With enough researcher you wouldnt have to know your subject very well. The book just didnt make me feel like Alan, I believe is one of the most inspirational singer/ song ...

Sunday, October 20, 2019

Challenges Library Management System Essay Example for Free

Challenges Library Management System Essay n 1981, UNESCO published a study prepared by Jean Lunn1 from Canada, Guidelines for Legal Deposit Legislation. His study is now 30 years old since its publication. Many countries have amended or significantly rewritten their legal deposit laws (Germany, Indonesia, and Norway in 1990; France in 1992, Sweden in 1994, Canada in 1995, South Africa in 1997, Denmark in 1998 and Japan & Finland in 2000). Others are in the process of doing so (Australia, India, Slovenia, Spain, Switzerland and United Kingdom). The forms of intellectual and artistic expressions have grown in different dimensions. New published media have been developed and electronic publications are now an integral part of many national publishing heritages. UNESCO was under pressure to bring out a revised edition of the Guideline in order to review the impact of it on other countries and to incorporate new forms of publishing, such as, electronic publications. The new revised and updated edition of the Guidelines of Legal 2 Deposit Legislation (2000, UNESCO) by Jules Lariviere is found to be a useful tool. The Indian relevant act, Delivery of Books Act 1954 (rev. 1956 to include newspapers and periodicals) has been under the scanner shortly after it was put into application and over the last five decades the National Library, Kolkata and the three other recipient regional public libraries, Connemara Pubic Library, Chennai, Central Library, Town Hall, Mumbai and Delhi Public Library, Delhi, and especially the publishing world directly involved with it, expressed concern and drew attention of the Government of India, of its limitations and ineffectiveness. The National Library, Federation of Indian Publishers (FIP) and several professional library organizations discussed its drawbacks and recommended revision or specific amendments of the act at various seminars, conferences and other forums. Ministry of Culture, the concerned agency of the government of India, set up several committees to deal with the National Library. The Recommendations of the National Knowledge Commission3 and its Working Group on Libraries (NKC-WGL, 2006) is completely silent on this and other national library related issues. It would be appropriate to draw attention to an article by 3. Challenges in Library Management System (CLMS 2012) Bandopadhyay (2000) former Director of the National Library, is exhaustive enough with a complete set of plan of action for the concerned Ministry to initiate the revision process at the earliest. As a follow up, the Ministry took some steps to obtain the views, of other stakeholders, including academics, library users group and senior library professionals. Based on these suggestions / recommendations a revised draft bill on this issue was prepared that is awaiting final clearance of the Ministry since 2006. Role of Legal Deposit Act: In simple terms Legal Deposit is a statutory obligation which requires that any organization, commercial or public, and any individual producing any type of documentation in multiple copies, be obliged to deposit one or more copies with some recognised national institution/s. It is important to make sure that legal deposit legislation covers all kinds of published material, that is, material generally produced in multiple copies and â€Å"offered to the public regardless of the means of transmission. † Public distribution could mean â€Å"performance† or â€Å"display† e.g. radio or television programme could be considered as â€Å"published† for legal deposit purposes when it has been broadcast. Within the electronic publications environment, it should be noted that a â€Å"one copy item† such as, a database , stored on one server, could be subject to legal deposit requirement since it is made available to the public through a technology enabling the public to read, hear or view the material. 5 (Lariviere ). Most countries rely on a legal instrument of some sort in order to ensure the comprehensiveness of their national deposit collection. In all countries with legal deposit system, â€Å"published material† would naturally include books, periodicals, newspapers, microforms, sheet music, maps, brochures, pamphlets, etc. In some countries audio-visual material (sound recordings, films, videos, etc. ) is also subject to legal deposit and there are several countries where electronic publications are also included into the legislation, but they have done this in different way; some have excluded on-line electronic publications because of the numerous unsolved technical problems related to their acquisition and preservation problems related to ever changing technological scenarios. Legal deposit legislation serves a clear national public policy interest by ensuring comprehensive acquisition, recording, preservation and access of a nation’s published heritage. The role of a legal deposit system is to ensure the development of a national collection of published material in various formats. It should also support the compilation and publication of national bibliography in order to ensure bibliographic control over a comprehensive deposit collection. In addition, an effective legal deposit legislation guarantees to citizens and researchers within the country and abroad, access to research collection of  the national published material. Countries are developing many different models, but are clearly unable to keep pace with the massive changes and challenges related to the deposit of intangible publications. Department of National Heritage6, UK (1997) brought out a consultative paper on current legal deposit of publication issues based on a questionnaire which identified several pertinent issues and posed a number of specific questions to which sought responses from individuals and organizations. This document could also help Indian group and the government agencies in formulating the revised DB Act. Profile of Indian book publishing Before we deal with Indian Delivery of Books Act let us first look at the present trends in book publishing in India. Over the last four decades a large majority of English language publishing has concentrated in and around the capital, Delhi. The city is also a major centre of Hindi publishing industry. With the rapid growth of higher education from 1960s and the pressure built-up within the faculties due to UGC’s policy of ‘publish or perish’ resulted in the increase of publications of research monograph. India is one of the few countries where 4 4. Invited Lectures theses and dissertations submitted for Ph. D. and other similar higher postgraduate degrees in humanities and social sciences particularly, get published as a routine matter, whereas in science and technology this would be a rare phenomenon. There is no reliable source of annual book publishing data in India or any comprehensive list of Indian publishers in different languages. D. N. Malhotra7 (2010), former President of FIP and an established publisher in English and Hindi claimed of having 15,000 20,000 publishing houses, mostly run by individuals or as single family business. According to Vinutha Mallay8 Senior Editor of Mapin Publishing, India is the sixth largest publishing industry in the world with annual growth of 15-20%; third largest publishers of books in English, around 90,000 to 100,000 books are published annually, there are about 19,000 publishers in the country; in addition sixty per cent of global publishing outsourcing is based in India. This growth trend is noticeable only from the 70s onwards when book trade turnover increased gradually due to numerical growth of educational and research institutions at every level. As we look back a few decades, the demand of English books grew fast in libraries of newly established universities, research institutions and other academic centres. Individual buyers of books constitute only a small percentage. Bulk of the titles was imported from the English speaking countries, mostly from the UK and USA based publishing houses. This book import business is largely handled by a few Delhi based book importers and distributors. To accelerate the book supply process from the shelves and warehouses the importers / distributers devised a practice of sending books on credit to academic staff and libraries, through local vendors or jobbers (newcomers in book trade to supply books ‘on approval’ basis). They were allowed to take back books â€Å"not selected† within a credit limit of six months only. Within a few years these jobbers turned into legitimate vendors with book stock of their own which could not be returned to the wholesalers within the stipulated six months credit limit. They start bookshops with the ‘dead stock’ of their own and continue to supply books to the institutions on prevailing terms and conditions. These vendors, having direct contacts with the researchers and faculty members on day to day basis, being the actual selectors in all educational institutions, get offers to publish research monographs of academics. Many of them grabbed these offers on their own terms thereby joining the exclusive club of publishers. We now find several of these vendors are retail bookshop owners, library suppliers and also publishers, all in one. Perhaps it would not be out of place to add a few words of Iain Stevenson9 on the recent trends in British publishing keeping in mind that India is claimed to be the third largest English language publishing country. ‘Since the beginning of this century, there have been strong trends in British publishing in the increase in concentration of publishing and book selling ownership balanced by healthy specialization and the second is an increasing awareness and impact of electronic media and delivery across sectors that have created a large impact across the book trade. In 2004 over 161,000 individual book titles were published in the U.K. as compared to 119,000 in 2001 and over 2. 5 times the number in 1990. Consumers spending on books reach 2436 m. sterling pounds (in 2000 it was 2000 million) out of which 30% was from the export sales. Individual buyers comprised the largest market share, about 70% of total book sale and 20% to academic institutions and corporate bodies’. Indian Legal Deposit Legislation or Delivery of Books Act 1954 and its aftermath The act, commonly referred to as DB Act10 was amended in 1956 to include newspapers and serials under its purview. Annual publishing of books in India during 1950s was small 5. Challenges in Library Management System (CLMS 2012) and below 30,000 titles, whereas by 2010 it is claimed to have exceeded 100,000 [estimated figure obtained from FIP in the absence of any official data from any reliable source] with substantial increase in the coverage of subjects, such as, science and technology. In a recent 11 Annual Report of the Ministry of Culture the National Library claimed to have received 29,875 publications under the DB Act which happens to be only 30% of the estimated total publications as indicated by senior executives of the Library in several professional forums. It was also being pointed out in such gatherings that the other three recipient libraries under this Act, in Chennai, Delhi and Mumbai received even less during the same period. It is worth noting that this was claimed to be the highest figure ever reached by the library ‘due to a special drive’12Intellectual resource (NACONAL 2006). UNESCO Statistical Yearbook is silent on the number of books published annually or the number of libraries in India over the last several decades, although India is one of the major contributors and active member of this international body. This sad state of affaire obviously reached, and continue to be, due to simple negligence of all concern. In most other countries annual publication figures were being provided by organizations declared as recipient/s under the legal deposit or copyright legislation of the country. There must be several reasons for the Library to reach in such a state and to argue, we guess, the limitations of DB Act cannot be the primary cause of it. Rigid administrative and fiscal rules and regulations adopted by the Library to operate under the guidance of the Ministry, is surely to my mind, a major factor but not the main one. The crux of the matter is National Library never received a large number of recent Indian publications under the DB Act. We do not know who all are claimed to be Indian publishers. A sizable number of them are ignorant of DB Act obligations. It is also a fact that number of ‘one time authorpublishers’ is also very high (15% – 20%) especially in vernacular languages. The National Library together with the Central Reference Library committed to bring out Indian National Bibliography(INB) based on the books received under the DB Act, similar in format of the British National Bibliography (BNB). However, neither the British Library (formerly British Museum Library) nor the Indian National Library is in any obligation under their respective legal deposit acts to bring out national bibliographies of books thus received under their respective legal deposit acts. . Bandhopadhyay13 points out,’rules and policy adopted are working smoothly for the British Library but similar regulations unexpectedly, failed to work in our case. One has to keep in mind the fact that default in U. K. is an exception rather than general rule unlike in India’. The provision of penalty for default in DB Act of Rs. 50. 00 sounds just notional. Either revise it to a figure e. g. , Rs. 1000. 00 or 4-5 times of the actual market price of single copy, whichever is higher or just make it voluntary, and hope for the best. The reason of suggesting the latter provision is to avoid the highly cumbersome and built-in procedural delay within our legal system. Since 1958 National Library did not take any legal action against one single defaulter till date. In UK and USA penalty clause is not mentioned as the legal deposit provision is covered under the country’s copyright acts. It is because of this factor legal deposit provision is genuinely more effective and acceptable to authors and publishers of these countries. It would be more realistic to suggest that National Library shall receive one copy of every Indian ‘publication’ and the three other regional repository libraries in Chennai, Delhi and Mumbai shall have the right to claim any current publication in their respective regional languages only, delivered free of cost under the revised provisions of the DB Act. The current practice of demanding four copies of every publication to be delivered free of cost to each of 6. Invited Lectures these four libraries (including National Library) failed to meet our expectations. This is in addition to what publishers have to comply with the demands of different state central libraries under the Press and Book Registration Act of 1867. Moreover, a large volume of these books and other publications, thus received, especially language publications that are not so commonly used in some regions are usually being ‘dumped’ or just temporarily stored as these are of ‘no use’ to the library. This is a colossal wastage of national resource. On the other hand it would not be cost effective to make these so to say, ‘unused books’ (four copies of each) routinely processed, provide costly storage space as well as maintaining them for the posterity in four regional libraries. The National Library shall receive one copy for preservation and access only; create bibliographic records for the benefit of all stakeholders. There are several categories of publications e. g. in English, Hindi, Sanskrit and Urdu (EHSU) languages shall find users in other three regional libraries. Let us accept the real time scenario in terms of availability and accessibility for application of information and communication technologies (ICT) within library systems. Bibliographic data of publications received by the National Library under legal deposit legislation will be accessible to others from INB and National Library catalogue / database online. These three libraries shall buy one copy of all selected books in EHSU languages, from any local vendor / publishers. Additional fund annually spend by three libraries on this account shall be reimbursed from a special annual central government grant. The proposed module is based on the British legal deposit act where the British Library, London receives one copy of every book / publication and the other five libraries (Wales National Library, Aberystwyth, Scottish National Library, Edinburgh, Oxford University, Cambridge University and Trinity College, Dublin) obtain direct from the publishers, one copy of every book of their choice, selected from the weekly list of books received in the British Library under the legal deposit act. We made an attempt to get some estimation of the annual cost of books published under these four (EHSU) ‘common languages’ from INB and the National library that would give an idea of the total fund required for the three regional libraries under the revised provision of the Act. All the three libraries receive some annual grant from the central government. The revised provision in the act will also bring some savings in terms of time and resources, as lesser number of books are to be dealt with by the libraries. Sooner than later, it  will be a reality (within a decade or so) of making available a digital copy of an Indian publication by the National Library online, that was not originally selected or received earlier to a library or an individual from its own stock within or outside the country. The technology is already in experimental stage at various levels. Slowly and gradually a large part of Indian publications will be brought out in e-format only, which will also change our current perception of borrowing or consulting a ‘book’ from a conventional library. Till we reach that stage in India and the transitional period of overlap (20 years? ) we shall carry on with both the systems as we are now have both bullock carts as well as a BMW 7e series cars on our roads for transportation. Indian library systems shall take a longer path and time to switch over to reach this goal. Moreover, any change in our library ‘modernization’ programme shall be fully dependent on application of technological innovations resulting in inevitable 14 acceptance of a never ending process. Thomas Abhram in a recent article expressed, â€Å"ebooks will be hugely cheaper with the removal of paper and inventory costs†¦. All things taken into account, books in print format are not certainly going away ever from circulation. And e-books, from a publishing point of view, are a ‘consummation devoutly to be wished’. We in India, specially the National Library are to continue dealing with print copies of books for several decades together with information resources available in e-books and or in any other format. 7 Challenges in Library Management System (CLMS 2012) Table 1: Books in Indian Languages Received in National Library LANGUAGE 2007 08 Assamese Bengali English Gujarati Hindi Kannada Malayalam Marathi Oriya Punjabi Sanskrit Tamil Telugu Urdu Total 97 991 5756 127 2370 687 1500 1400 2661 602 112 3685 248 521 20757 NL/DB Act 2008 – 09 35 1463 5385 348 1722 600 1200 1351 52 576 287 2526 145 304 15994 337 2189 5530 476 1237 877 866 1341 750 000 111 1186 406 292 15598 300 350 450 830 INB (2010) AVERAGE COST. The figures quoted above (Table-1) under Books received by the National Library under DB Act during 2007-08 and 2008-09 and those listed in INB for 2010 (CRL) were obtained from the respective libraries on personal requests. In a paper presented at the NACONAL 2006 by Mandal & Syed Abuzar15 (2006) indicated National Library received about 20,000 books annually during 1990 2002. They claimed the Library received about 30,000 during 2005-06 due to some special drive and about similar number of volumes during 2010-11as recorded in the Annual Report of the Ministry of Culture. Unfortunately we could not get breakdown of figures under each language of 29,875 books received during 2005-06 nor of INB listed figures for 2009 and 2011. The significant gap of Oriya books received during 2007-08 and 2008-09 was due to some special efforts put by the concerned language specialist during 2007. [Note:Average cost of recently published books in English, Hindi, Sanskrit and Urdu (EHSU) languages has been worked out from a sample of books procured by University of Delhi, Central Library, Central Secretariat Library and the U. S. Library of Congress, Book Procurement Centre in Delhi. We made here an estimation of annual additional grant amount to be provided by central government to support the three regional libraries (in Chennai, Delhi and Mumbai) under the proposed revised legal deposit legislation. The National Library shall receive one copy only of every Indian publication free of cost delivered by the publishers, and the three regional public libraries are to purchase one copy of any book (in EHSU languages) selected by a library from open market. The three libraries are entitled, under the law, to receive free of cost, one copy of a book published in respective regional languages. It is estimated that each library shall selectively acquire per year about 30,000 new Indian publications (10,000 EHSU + 20,000 in respective regional languages) out of about 90,000 books published annually. It means, central government shall reimburse annually the cost of 30,000 books in EHSU languages where average cost of a set of four EHSU books is Rs. 2000 or Rs. 60 million (30,000 x2000 = 60,000,000). In addition, another 10m (Rs. 10,000,000) would be required to cover annual subscription cost of EHSU periodicals and newspapers. Thus we reach an estimated figure of Rs. 70m or 7crore (add another 10% 8 Invited Lectures annually for inflation). These figures are being presented to get some idea of the extra cost we propose to pass on to the central government exchequer. ] If this revised guidelines are adopted in our legal deposit act (now under revision) by taking over the extra burden of book fund of the three regional libraries by the central exchequer then we could surely expect of getting better cooperation from the publishing fraternity in fulfilling their responsibilities towards the provisions of the revised act. Group of publishers bringing out EHSU language publications are to supply only TWO free copies, like all other publishers, one to the National Library and the other to Parliament Library. The only sensible expectation of the publishers from the CRL / National Library is to bring out a comprehensive, up to date online INB, listing all currently published titles thus received under the act and provide facilities of easy access to the readers within a reasonable time frame. Under the revised provision of the act, there is a strong opinion that Chennai based Connemara Public Library shall receive one copy free of cost, of every publication in Dravidian languages (e. g. Kannada, Malayalam, Tamil and Telugu). Similarly Central Library, Mumbai shall receive books in all western Indian languages, such as Marathi, Konkani, Gujarati, etc. , and Delhi Public Library shall get publications in Punjabi, Kashmiri, etc. as commonly spoken in the three respective regions. National Library is to receive one copy of all the publications. In addition to the respective regional languages publications these three libraries shall purchase one copy of publications of their choice, in English, Hindi, Sanskrit and Urdu (EHSU), from publishers / local vendors. Total annual cost of this category of publications shall be reimbursed from central exchequer. With the introduction of advanced network technologies, libraries shall be benefitted for not to process (Catalogue / classify highest cost factor) these books as relevant data can be downloaded from INB. The second alternative is to incorporate legal deposit provision within the revised copyright legislation as done in the USA and UK. It is possible to reduce the number of defaulting Indian publishers to bare minimum. Only very recently the National Library claimed to have increased intake of publications under the Act by extensive promotional work through the media and sending direct appeal to publishers that have helped it in bringing more and more publishers within the DB Act net. Secondly, if the total number of copies of each title (an average of seven copies) under both PR and DB Acts could be drastically reduced to minimum two only, there is a hope of getting full support and cooperation of Indian publishers to go by the rule book. Third and the most important factor is to make INB up to date and bring it out at regular frequency (monthly! ) with the target of putting it online within a scheduled time frame. What we need is determination and political will to make the India’s National Library the effective hub of Indian library systems. Similarly, there are several other issues, listed below, which also require attention by both the National Library and appropriate government agencies that shall help in making India proud of its National Library. Central Reference Library (CRL): In 1971 administration of the CRL was separated from the National Library by making it a subordinate office under the Department of Culture. This was an ideal opportunity we missed, for shifting the CRL to Delhi. In the middle of 1970s Central Government created a new wing of the Central Secretariat Library (CSL) and named it as Tulsi Sadan Library to collect and provide access exclusively to all Indian language (excluding English) publications, to commemorate the 400th year of Tulsidasa (of Ramcharitmanas fame). CSL could have been merged with CRL and allowed it to operate from some temporary location till a permanent ‘home’ could be found or built at the proposed site opposite to the National Museum on 9 Challenges in Library Management System (CLMS 2012) Janpath, originally proposed by Edwin Lutyens. CRL would have been the natural choice of declaring it as the fourth recipient public library in Delhi, under the DBAct (instead of making the Delhi Public Library with reluctance, during the 1970s). Ministry of Culture is now under heavy pressure for shifting the Central Secretariat Library out of Shastri Bhavan complex due to severe space crunch and security issues. It is a fact that CSL has lost its original objective of serving information needs of all central secretariat units. Today all the ministries are having their own libraries with specialized collections to cater their respective information needs. It now serves as a general reading room for Shastri Bhavan employees. Reading for pleasure is not so common with the government employees. Central Secretariat Library is administratively a subordinate office of the Ministry of Culture. A large section of its regular visitors, viz. postgraduate students and research scholars have stopped visiting the library due to overwhelming security checks involved in getting through Shastri Bhavan. Recently several thousand volumes of its rich older collections were being disposed under executive orders to make room for babus of the Ministry. It could have been easier to find a suitable location for CRL (incorporating CSL) in Delhi during 1970s. Attempts were also being made during the 1970s and 1980s to merge the CRL with the National Library but these were also stalled by staff associations of the two libraries. During this period, management of the National Library was weak as a result, library service also suffered considerably. Central government in Delhi continued to be indecisive in taking appropriate steps while local library administration in Kolkata failed to deal with the day to day issues in any effective manner. It was more of a failure of the management both at the operational as well as policy making levels. The government allowed the National Library to drift away in the absence of any suitable action plan in place to overcome the crisis. Nor there was any move or pressure from any other corner – library professionals, media or library users’ group. This long drawn uncertainty and lack of effective management control within the National Library campus directly affected services and administration of Central Reference Library thereby putting publication of INB also on the back burner. Indian National Bibliography (INB): It started in 1958 following the British National Bibliography (BNB) format. To overcome the complexity of multi-script languages it adopted Romanization of all scripts with the descriptive part of each entry in English. This has created problems for many who are not familiar with Roman script or English language. The job of printing INB monthly issues was given exclusively to the Government of India Press in Kolkata that failed to realise, from the beginning, the importance of maintaining the production and delivery schedule. After years of persuasion by CRL the Ministry allowed printing of INB through private press. Cataloguing of every title, received by the National Library under BD Act, is first to be acknowledged by the Library then sent to CRL on record, where it will be catalogued once according to INB practices and then books shall be sent back to the National Library for re-cataloguing according to its own specified rules followed by due processing for storage. This long drawn administrative procedural factors and duplication of cataloguing  process have claimed to be a major cause of delay from the date of receipt of the publication to the time its record is found in INB followed by making it available to readers of National Library This delay factor has also indirectly discouraged publishers to follow the DB Act guidelines strictly on the pretext of not finding INB to be a regular and up to date periodical either as a reliable check list of current Indian publications or a selection tool for libraries and other stakeholders; nor their publications are found in any bibliographic record of the National Library on time. National Library takes its own time, sometime nearly two years, to allow access to the books received under the DB Act. Importance of promotion and marketing of INB did never get much support from the concerned authorities. Adoption of appropriate technologies at 10 Invited Lectures different levels of administration and access to resources has been continuously lagged behind. Most national libraries of the world are having full responsibilities of preserving and allowing access to their collections by providing adequate indexing and other access tools, e.  g. national bibliographies, subject bibliographies, annotated catalogues of special collections, many of these are now accessible online on their respective websites. We must allow the National Library for setting up National Bibliographic Division with full control of bringing out INB and to provide other bibliographic services covering pan-India in appropriate standardized formats, as required from time to time. By taking full advantage of technological advances supported by a group of committed well qualified staff the Library would be able to help in both improving and widening the scope of services to individuals as well as to provide back-up services to a large number of academic and public libraries in and outside the country. For example, the day Indian libraries in general adopt the same processing format for all new titles listed in INB,India can claim to have won half the battle in modernizing our library services and systems. Without going into details one can only highlight the fact of centralized processing initiated and applied in most national libraries which have directly and indirectly helped respective library systems of these countries. We are well aware of the fact that both the CRL and INB are as if, linked with the DB Act by an umbilical cord that needs to be focused and dealt with separately for a drastic revision. Proposals l l Title of the revised act may be â€Å"Delivery of Publications (National Library) Act. Definition of Publications shall include – all printed documents, such as, books, periodicals, serials, newspapers, e-publications including audio books, CD books, DVDs and digital online publications and /or any other reformatted or original document produced for commercial distribution, e. g. microform documents. Only one copy of all publications shall be delivered free of charge, direct to the National Library of India (or at an address specified by the Library). The act shall also make adequate provision for the three regional libraries based in Chennai, Delhi and Mumbai to receive on. Challenges Library Management System. (2016, Oct 11).

Friday, October 18, 2019

Listening and speaking skilss Assignment Example | Topics and Well Written Essays - 250 words

Listening and speaking skilss - Assignment Example This helps deliver messages in a clear manner that can be understood by all. Thirdly, in order to become a better listener, I need to ask questions more frequently so that I understand what the other person is saying. This will ensure that I get the correct message that is being passed across, and also give the speaker the confidence that I have understood the main points. However, I need to ensure that the questions I ask do not interrupt the flow of the speaker, and therefore I have to ask questions when it is absolutely necessary. Finally, being a good listener and speaker requires that attention is paid to the body language. This is one area I have to work on in order to improve my interpersonal skills. In order to become a good communicator, it is necessary that I consider by body posture and how I make eye contact. This gives the audience the confidence that I understand what I am saying and hence they are likely to buy the story or

Generalized Framework For Mining Web Content Outliers Research Paper

Generalized Framework For Mining Web Content Outliers - Research Paper Example With the advent of social networking web sites, micro blogging as well as an increase in usage of the net over mobile phones added an avalanche of data over the web, which varied in context and attracted all sorts of interest groups. This constant increase in information has created a great need of fast, relevant and mature content search methods that can sift through information, understand and generate search results in the shortest possible time. This requirement resulted in the development of revolutionary search engines like Bing, Google, etc. These search engines not only perform rapid searches over provided query from the user, however, they also maintain huge repositories of data classified into specific categories. There are several challenges that exist within such classification processes, and which can cause imprecise search results if they are not dealt with properly. Several methods have been proposed to match the most relevant web content with the user's query, however , this is a matter of debate that whether search engines should only generate the directly matched results or also provide some relevant results? Both methods have their own significance and a mixed kind of approach is in practice by different search engines. Google's page rank method got great popularity and has been modified by others for different purposes, for example the importance or relevance of a page is not measured for the top query results generation however several other kinds of processes are associated with this page ranking method. For instance, the computational advertisement industry has grown to a $20 billion industry this year and is expected to go further and big search engine groups are leaders in this industry so far. Advertisements are supposed to be placed on relevant pages so that they are viewed by the relevant i.e. targeted customers, which not only increases the revenue for their customers in terms of return of interest, however, moves towards personalize d or behavioral targeting. Out of several